There is effective value is added by the customer satisfaction to the business of ryanair as it helps in attracting number of customers towards their business activities it effectively helps in enhancing their overall performance and increase in the level of quality services.
Business travellers usually tend to travel singularly but leisure travellers often journey in small groups low cost airlines carry more passengers who travel as part of a group than do the incumbent airlines, with almost 40% of ryanair passengers travelling in pairs and 31% of air asia's passengers travelling as part of a group of people comprising three or more.
In the present world customer satisfaction is the key to success of the business the customer satisfaction is vital for the success and growth of any businessthe unit 4 research project assignment on customer satisfaction at ryanair will help the management in identifying the reason of customer dissatisfaction.
Read passengers’ perceptions of low cost airlines and full service carriers: a case study involving ryanair, aer lingus, air asia and malaysia airlines, journal of air transport management on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips. Ryanair has been on a customer service offensive since it was forced to issue a profit warning last year that has included a revamp of its website to make the booking process easier, the introduction of allocated seating and a second carry-on bag and a cut in fees.
Elisa niinimaa customer satisfaction survey on ryanair webpages business economics and tourism 2011.