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Andrea gellert, cmo of ondeck, provides insight into why now is a tremendous time to work in marketing in the financial services industry.
Despite all the disruption in the banking industry, the opportunity to deliver a powerful and sustainable competitive edge has never been greater at no point in the history of financial marketing has the task of attracting and maintaining profitable customers been more challenging consumer. The fully updated and expanded marketing financial services (8th edition) delivers a deep dive into marketing concepts and activities as they relate to the special requirements of financial services marketing from theoretical foundations to real-world solutions, have the best practices for strategic planning and evaluating performance at your fingertips. Optimizing social media in b2b financial services marketing we recently sat down with len costa, the partner overseeing content strategy and the digital and social media practice at rooneypartners.