Two of the most prominent alternative paradigm existing in the marketing literature is that of the 4cs – customer value, customer costs, customer convenience, and customer communication (kotler, 2003) and the 4as – awareness, availability, affordability and acceptability. The marketing strategy of nirma:as nirma started to grow and the salesmen started to reach out to the retailers, who were working with multinational.
Often referred to as the 4 p's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services in this video i'll highlight each of those four areas and provide an.
Nirma entered the toilet soaps category with nirma bath soap, a carbolic soap which positioned itself against the largest selling carbolic soap brand, lifebuoy, from the hindustan lever stable, at half the price. Often referred to as the 4 p's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services in this video i'll highlight each. Nirma marketing 4p's 5533 words | 23 pages marketing project on nirma submitted by priya s manasa konidini ashish chouhan preface our project deals with different aspects of marketing management of the company nirma. Marketing resarch of consumer goods submitted to: professor d’costa the research proposal objective: does nirma need to look at reinventing their marketing mix rationale for study: nirma is a market leader in the fmcg sector in india with the passage of time increasing competition nirma’s market share has diminished.
The marketing mix is most commonly executed through the 4 p’s of marketing: price, product, promotion, and place these have been extensively added to and expanded through additional p’s and even a 4c concept.